The calendar has its limits. You don’t.
Like the 30th of February, we celebrate what shouldn’t exist but does: the days that defy the calendar, and the cup that gets you through them.
Our philosophy
Coffee is the one ritual almost nobody skips.
Which makes it the most useful thing in the day to get right.
We started 30th Feb because the coffee most people drink is built for volume, not for the person drinking it. Ours is grown in Chikmagaluru and roasted in South Coorg, blended for a specific hour of the day, and packed in sizes that suit how people actually drink: a pack of five for the desk, a kilo for the house.
The name is a date that doesn’t exist, the extra day you carve out for yourself. Three blends, one roast house, and a standard we don’t move on.
Curious.Warm.Rare.
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Curious
We ask where it’s from.
Which estate, which process, which pour. Curiosity drives every blend we make and every word we write about it.
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Warm
Coffee is connection.
We talk like a friend who knows coffee deeply but never talks down. Welcoming, never exclusive.
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Rare
Beauty in the impossible.
Like the 30th of February. We’d rather make something worth noticing than something everyone else already makes.
Shade-grown in the Western Ghats.
Our coffee comes from Chikmagaluru, in the Western Ghats, the hills where, as the story goes, coffee first took root in India. It grows under shade, among the forest canopy rather than in open sun.
Every Arabica bean in a 30th Feb blend is Triple-A grade. It’s roasted in South Coorg, Karnataka, and every pack carries its batch number, date of manufacture and best-before date.
- ChikmagaluruShade-grown, Western Ghats
- Roast house · Gonikoppal, South CoorgMedium-dark
- Your cupGround and packed for how you brew
From the estate to your plant pot
Good coffee, less waste
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Shade-grown
Grown under the forest trees of the Western Ghats, not in open sun.
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Less packaging per cup
One 1 kg pouch does the job of four 250 g pouches.
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No pods, no filters
A moka pot or French press needs no capsules or paper filters, and lasts for years.
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Back to the soil
Used grounds make a gentle top-up for your plants, a little at a time.
Sized for how you actually drink.
Easy Pour sachets hold 11 g of ground coffee and hang straight over your cup. No equipment, no scales. The bigger bags are for the house, the office, the people who brew every day.
- SizesEasy Pour (5 × 11 g) · 250 g · 500 g · 1 kg
- GrindBeans, or ground for Drip, French Press, Home Espresso or Moka Pot (After Hours is ground only)
- Brews withEasy Pour, Drip, French Press, Moka Pot, Home Espresso
